Bandly brings a missing element to Apple Watch
Technology can alienate us from nature, but Bandly aims to bridge the gap by re-inventing wood.
PRESS EMBARGO: TUES OCT. 22, 2019 AT 11:00AM EST
Bandly introduces an Apple Watch band that connects you back to nature through a patented re-engineering of real wood. The startup has transformed the rigid material into an eco-friendly, yet very soft & flexible, watch band that is as rigorously tested & engineered as the Apple Watch itself. The wood surface won't crack & the bottom surface is a comfortable non toxic vegan leather. The patented technique has already been validated by MoMA & the Guggenheim - now it's time the tech industry pays attention.
Apple bands have been mostly unchanged since launch in 2015. If Apple isn't going to live up to their reputation & explore innovations with their bands or ecological footprint, perhaps it lies in the hands of outside designers to move us forward.
Technology interfaces pervasively within our lives but we can make micro changes for big impact. We're all familiar with the general understanding that tech comes with some harmful trade-offs. Is there opportunity here? New tech is lacking when it comes to addressing issues around diminished attention spans, increased stress, or disruptions in sleep cycles. Bandly aims to be a micro based change & leverages academic research highlighting the positive effects of small interventions of nature. In short, more nature = increased well being.
"Plants reduce stress & patients heal faster with nature exposure. Even a photo of trees reduces anxiety levels. Technology fatigue isn't going anywhere, so we decided to combine this well known benefit of nature with everyday tech items." -Lorenzo Buffa, CEO
"This feels like magic, how is wood so soft & supple?" - Ryan S., Customer
Demand for this alternative to silicone or metal design is validated as over 30,000 units of a non-apple model have been sold via parent company Analog Watch Co. MoMA Design Store carried a line by Analog for 2 years featuring this innovative wooden band, a testament to it's ingenuity & design.
Bandly launches on Kickstarter on Tues Oct 22, 2019 at 11am & includes matching backgrounds that streamline the Apple Watch aesthetic. This would be the first band that leverages the new always on display as a design element. This will be the team's 6th pre-launch campaign. For PR related questions or interviews contact firstname.lastname@example.org or call 484-808-5831
(link above will convert to a live campaign link on launch day)
Key Details Rundown
- Patented band technique, developed over 4+ years
- Bridges the gap between nature & technology & innovates where Apple hasn't
30,000+ bands already sold via parent company for an Analog watch
- Eco-friendly (vegan PU leather that is not PVC, real wood surface is made from upcycled wood waste)
- Limited $35 pre-order price for earliest backers
- Comes in dark teak, light teak, maple, & rosewood
- Matching backgrounds included
- Fits all apple watch models & is unisex
- Launches October 22, 2019 at 11am
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Over 5 years of Development & Testing